Choice Models in Marketing: Economic Assumptions, Challenges and Trends
نویسندگان
چکیده
منابع مشابه
Advancing Non-compensatory Choice Models in Marketing
The extant choice literature has proposed different non-compensatory rules as a more realistic description of consumers’ choice than a standard compensatory model. Some research has further suggested a two-stage sequential decision process of non-compensatory consideration and then compensatory choice, where the determinants of each stage may differ. Some aspects of non-compensatory choice mode...
متن کاملEthical Challenges in Viral Marketing
Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
متن کاملeconomic optimization and energy consumption in tray dryers
دراین پروژه به بررسی مدل سازی خشک کردن مواد غذایی با استفاده از هوای خشک در خشک کن آزمایشگاهی نوع سینی دار پرداخته شده است. برای آنالیز انتقال رطوبت در طی خشک شدن به طریق جابجایی، یک مدل لایه نازک برای انتقال رطوبت، مبتنی بر معادله نفوذ فیک در نظر گفته شده است که شامل انتقال همزمان جرم و انرژی بین فاز جامد و گاز می باشد. پروفایل دما و رطوبت برای سه نوع ماده غذایی شامل سیب زمینی، سیب و موز در طی...
15 صفحه اولIdentifying Heterogeneity in Economic Choice Models
We show how to nonparametrically identify the distribution that characterizes heterogeneity among agents in a general class of structural choice models. We introduce an axiom that we term separability and prove that separability of a structural model ensures identification. The main strength of separability is that it makes verifying the identification of nonadditive models a tractable task bec...
متن کاملEconomic Models and Policy Advice: Theory Choice or Moral Choice?
Science in Context / Volume 12 / Issue 02 / June 1999, pp 351 376 DOI: 10.1017/S026988970000346X, Published online: 26 September 2008 Link to this article: http://journals.cambridge.org/abstract_S026988970000346X How to cite this article: Robert Evans (1999). Economic Models and Policy Advice: Theory Choice or Moral Choice?. Science in Context, 12, pp 351-376 doi:10.1017/S026988970000346X Reque...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2007
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000008